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Make Up For Ever

Ultra HD Foundation

41 reviews

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$72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00 $72.00

Y215 Yellow Alabaster

Y225 Marble

R230 Ivory

Y235 Ivory Beige

Y245 Soft Sand

R260 Pink Beige

Y305 Soft Beige

Y315 Sand

Y325 Flesh

Y335 Dark Sand

Y355 Neutral Beige

Y365 Desert

R370 Medium Beige

Y405 Golden Honey

Y415 Almond

Y215 Yellow Alabaster Y225 Marble R230 Ivory Y235 Ivory Beige Y245 Soft Sand R260 Pink Beige Y305 Soft Beige Y315 Sand Y325 Flesh Y335 Dark Sand Y355 Neutral Beige Y365 Desert R370 Medium Beige Y405 Golden Honey Y415 Almond

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  • Description
  • How To
  • About

    Developed specifically for the TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion in and out of the spotlight. Invisible under the latest, super-focused 4k lens, this revolutionary foundation features coated pigments that provide medium to buildable coverage with a lightweight, second-skin texture. The formula leaves your complexion with the same flawless results that you’d achieve with a flat foundation brush in a tap and stretch motion.

    Benefits

    • Natural-looking finish.
    • All-day wear; doesn’t require touch-ups.
    • Suitable for normal, dry and combination skin types. 
    • Contains hyaluronic spheres for time-released hydration.
    • Available in 40 shades to match all skin tones

    Unless otherwise stated and to the fullest extent permissible by law, Sephora disclaims all warranties, representations and conditions (whether express or implied) as to the veracity, accuracy, completeness, currency or any other aspects of any product claims or descriptions on this website which have been provided by to us by third parties (e.g. the relevant brand owners or customers reviews). Sephora has not independently verified such product claims or descriptions. Customers and users who wish to rely upon such product claims, descriptions or customer reviews should consult directly with such third parties.

    Buildable Coverage

    • For best results, apply with a flat foundation brush or sponge.
    • If using a flat foundation brush, tap to build coverage where needed. Then, stretch outward for a smoothing effect. 
    • If using a sponge, press and roll to build coverage where needed.

    Light Coverage

    • Using a buffing brush, apply in a circular motion.
    • This lighter formula delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion. You will likely need to stretch less than you did before.

    Beauty Tip: Apply a primer that matches your skin before applying the foundation. We recommend MAKE UP FOR EVER's Step 1: Skin Equalizer. 

All of our products are 100% authentic

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ratings & reviews
41 reviews

Y215 Yellow Alabaster - I like it but not HOLY GRAIL

I do like the shade range and the foundation (I have it in Y215 - NC15) and I do like it but its not my favourite foundation. Sometimes I really love the way it looks sometimes I feel like its "meehhh". It has medium coverage which you could build up and mixes well in combination with other foundations :)

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3
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R230 Ivory - Beautiful

It's watery texture makes it extremely easy to blend. Small amount of product goes a long way. Gives moderately good coverage without clogging the skin. Goes on smooth n melts into the face. Very natural in daylight. 

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0
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Y215 Yellow Alabaster - Gorgeous

Easy to blend medium coverage foundation. Sits nicely on the skin in real life and photographs flawlessly.  Can be built up to acheive tne desired coverge. Mixes beautifully with too faced born this way. Hugeee colour range. 

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0
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R230 Ivory - My absolute go-to foundation! Perfect Coverage!

I love love love this foundation! The shade match to my skin tone is the best i've ever found. I did notice a difference between the old and new formula at first, but now i couldn't care less. The new formula is still great. I apply with the Zoeva buffing brush for the best coverage but have also used a beauty blender and my fingers. It is definitely a medium coverage which can easily be sheerer with light application or buildable for a more full coverage. It does not cake but i do think you 100% need to set it with a powder otherwise it tends to get a bit shiny in the T-zone and under the eyes. For events, i use the MUFE Ultra HD Stick which is a flawless full coverage. Between the two, my face is always looking great!

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0
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R260 Pink Beige - Love- hate.

I really dont know how do i feel towards this foundation because currently I think i just have a love-hate relationship with this foundation. Sometimes i like it, sometimes i dont. Definitely you will need to set this with powder to avoid creasing. Worth your money? I dont know. Maybe not?

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0
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Y315 Sand - hand down my favorite foundation of all time

this is the perfect foundation for my dry and sensitive skin, its my go too for when my skin is not at it's best. I can always rely on it. easy to sheer out for a lighter coverage or build up when I want more coverage. I also love that they have some a great colour selection

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0
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Y305 Soft Beige - Favourite Foundation

This foundation blurs imperfections, has a large range of shade options that match my skin perfectly and does not have any flashback in photography. This truly does make your skin look 'HD'. Definitely worth the price! Best foundation on the market!

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0
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Y365 Desert - Great stuff

I bought this because I was so paranoid about getting flashback in photos. I'd heard great reviews so thought I would try it out and was not disappointed. Very light and buildable and doesn't look cakey if you apply in thin layers with a beauty blender. Super easy to get a super natural no makeup look or a full glam look.

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0
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Y365 Desert - best foundation ever

actually looks like skin! you can apply a light layer and wear it in an everyday natural daytime looks. if im wearing it to special occasions, on night time looks, i can build it up for higher coverage look. but it still wont look cakey. it also doesnt dry to a completely matte, its not dewy either though, it has a natural finish

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0
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Y355 Neutral Beige - Y355

This foundation is oddly thin (feels like there's nothing on your face) and yet gives a medium to high coverage!!! Initially it would be a low coverage but it's so easily buildable, it can be whatever you want. It's also quite long lasting, around 8 hours of a work shift. You'll get a little oily at the end of the day but that was what I expected to most of the foundations I use because I have oily to combination skin. Otherwise, I don't have much complaint against it. Get it guys. People rave about it. Believe it.

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Sephora works best with portrait mode.