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THE SEPHORA BUYING GUIDE : Targeted Serums; Treat your skin concerns on a deeper level
HYDRATING SERUMS HYDRATING SERUMS

QUENCH

DRY SKIN

BRIGHTENING SERUMS BRIGHTENING SERUMS

A BRIGHTER

COMPLEXION

ANTIOXIDANT SERUMS ANTIOXIDANT SERUMS

ANTIOXIDANT

BOOSTS

SERUMS FOR BLEMISHED SKIN SERUMS FOR BLEMISHED SKIN

TROUBLED

SKIN NEEDS

SERUMS FOR AGEING SKIN SERUMS FOR AGEING SKIN

TACKLE SIGNS

OF AGEING

Featured Brands

All you need to know about serums

Let’s get serious about serums! Serums are catching up with moisturisers and cleansers as the new skin care must-haves.

Best Hydrating Serums: To Moisturise Dry Skin

Dry skin? Not only can it make you feel self-conscious, it can be itchy and uncomfortable. You might also find that regular skin care products don’t provide you with as much hydration as you require. Luckily, there are plenty of ‘dry skin’ serums specifically designed to impart long-lasting moisture. The texture of serum is thinner than regular moisturisers which enables it to permeate the skin’s surface and reach layers that thicker liquids can’t. For this reason, a little serum can have a powerful impact when soothing and softening your skin from the inside out.

Best Brightening Serums: To Brighten Dull Skin

Dull, lacklustre skin can bring down the best of moods. Innovative brightening serums are becoming increasingly popular and affordable. Just a dash of product across the cheekbones and T-Zone can give you the boost you’ve been searching for. Many brightening serums use miracle ingredient, retinol, in a bid to accelerate cell renewal and reveal fresh, brightened skin. When applied correctly, you’ll look as if you’ve had 12 hours of beauty sleep even if in reality you’ve only had five!

Best Serums for Acne-Prone Skin: To Battle Troubled Skin

Acne, eczema, dermatitis are all classed as ‘troubled skin’. These conditions can damage your confidence and lead to skin scarring if not correctly treated. The skin-loving benefits of glycerin, Vitamin C, hyaluronic acid and panthenol are activated in the formulas of many serums for blemished skin. As well as treating troubled skin and reducing the appearance of imperfections, these serums strengthen the skin barrier to make it more resilient in future. The beauty of serum for troubled skin is that it’s non-sticky and won’t clog your pores or further irritate the skin’s surface. Blemished skin, be gone! Did you know that there are specific serums for acne-prone skin? Despite what you might think, adding a liquid to the skin doesn’t necessarily make it greasy. Serums by nature are concentrated products and, in the case of serums for acne-prone skin, they’re packed with spot-fighting ingredients. Keep an eye out for products including glycolic acid. While it’s used in many skin care creams, it’s better equipped to reach the cells thanks to the lightweight texture of serum.

Best Anti-Ageing Serums: To Turn Back Time

To tackle fine lines and wrinkles, look no further than anti-ageing serum. Achieving that ‘lit-from-within’ glow, these products have been taking the market by storm. Many beauty experts are even calling serum the highest concentration of ingredients available without a prescription. They work by boosting collagen production with highly-concentrated active ingredients like Vitamin C and antioxidants. Increased collagen production can plump fine lines to reduce their appearance while giving ageing skin an overall refresh. Look out for anti-ageing serums that include hyaluronic acid as this has been tipped the youthful elixir of the moment.

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