Inspired by London’s eclectic vibe, British entrepreneur Sasha Muir and premier fashion manicurist Nonie Creme developed highly pigmented, non-toxic nail lacquers that are at once posh and playful, chic and cheeky, refined and slightly rowdy. Coining the phrase “3-free”, butter LONDON boldy eschews conventional beauty with imaginative products and good-for-you formulas. What started as long-wear, carcinogen-free colour for nails as expanded to luxe lineup of products for eyes, lips, and cheeks, too.
Not all ingredients are created equal, which is why Butter LONDON uses only the highest quality ingredients that meet their performance standards but never use formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, TPHP, Parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA, or triclosan. Their irresistible collection of high-impact nail lacquers are captivating colour without compromise.
And the best part? Their formulas perform beautifully—from colour coats to top coats and nail moisturisers to cuticle exfoliators. Discover why fans adore the bestselling Patent Shine 10X Lacquer, a nail polish that delivers limitless shine with up to ten days of chip-resistant wear. Each stunning shade is loaded with ingredients proven to promote brighter, stronger and healthier nails for your best-dressed nail yet. The patented Shock Resisting Polymer Technology uses unique polymers that bind together to create elastic characteristics for chip-resistant, high-shine, long-lasting wear.
Now you can enjoy all the benefits of butter LONDON’s expert, safe-colour formulas in makeup, too! A complete lineup of lip colours—matte lipsticks, high-shine glosses, or brilliant lip crayons—give bold colour, voluptuous shape, and seamless finishes to lips with creamy, long-wearing formulas. Colourful eyeliners, buttery-soft eyeshadows, and molten eye glaze play up the eyes in rich, good-for-you style.
Whether colouring in your nails, lips, or eyelids, butter LONDON uses safe, effective, and skin-pampering formulas. The bon vivants of beauty, the brand is pure, posh, and playful. Find luxe colour you can count on when shop online at Sephora.