Living Proof Haircare
No hair challenge is too tough for Living Proof haircare. Together with the Massachusetts Institute of Technology, the innovative brand merges advanced science and transformative beauty. Founded by former hairstylists fed up by the limitations of conventional products, the brand partnered with scientists outside the beauty industry to change the way hair behaves, using patented technology to address tough beauty challenges. The result? Problem-solving products for the healthy, full and voluminous hair consumers want.
Explore collections catered to every hair type and style, including popular go-tos like Perfect Hair Day or Restore. Wavy, curly, coiled or frizzy hair? Their lineup of Curl products includes conditioners, detanglers and styling creams that keep any level of curl beautifully defined and frizz-free with long-lasting formulas that cut down on buildup (and shower time). A special No Frizz collection focuses on frizz-stopping formulas for smooth hair, even in high humidity. Or maybe your strands need extra lift to reach their fullest potential. Turn to Living Proof’s Full line for shampoo, conditioner and thickening mousse formulated to lasting, revivable volume. For haircare restoration (looking at you dry, damaged hair), their Restore line offers intensely hydrating hair essentials that add moisture for visibly healthier hair.
Even if you’ve got your hair cleansing ritual dialed in, Living Proof’s style lab has something for everyone from texturizing mist to flexible hairspray. Discover bestsellers, five-star haircare heros and so much more rave-worthy products from Living Proof when you shop online at Sephora.