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      Foundation - Find your perfect match in every shade, finish and coverage type.

      See All Categories

      1. Home
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      4. Foundation

      Foundation

      • Makeup
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      4 5 6
      The Luminous Lifting Cushion Foundation SPF 20
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      Aqua Glow Cushion Foundation (Refill)
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      Beyond Wear Matte Cushion Foundation SPF15 (Limited Edition)
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      Skin Paradise Sheer Silk Cushion Foundation
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      Mineral Foundation Compact
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      PREP. COVER. SET. Customizable Ultra HD Stick Foundation Set
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      MAKE UP FOR EVER
      PREP. COVER. SET. Customizable Ultra HD Stick Foundation Set
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      Lock-It Liquid Foundation
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      KVD Beauty
      Lock-It Liquid Foundation
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      Vanish Seamless Finish Foundation Stick
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      Hourglass
      Vanish Seamless Finish Foundation Stick
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      Parure Gold - Gold Radiance Powder Foundation SPF 15
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      GUERLAIN
      Parure Gold - Gold Radiance Powder Foundation SPF 15
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      Daydream Screen SPF50 Tinted Veil
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      Ultra Violette
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      #FauxFilter Luminous Matte Liquid Foundation
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      Ultimate Glow Fluid Foundation
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      Parure Gold Cushion Rejuvenating Radiance Foundation
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      Double Wear Stay-In-Place Makeup SPF 10 Foundation Duo
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      Estée Lauder
      Double Wear Stay-In-Place Makeup SPF 10 Foundation Duo
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      Skin Weightless Powder Foundation
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      Matte Perfection Stick Foundation & Concealer
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      Matte Perfection Stick Foundation & Concealer
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      Capture DreamSkin Moist & Perfect Cushion Foundation SPF50 PA+++
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      Neo Cushion Glow SPF46++ Refill
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      LANEIGE
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      Celebrate Full Coverage Trio (Holiday Limited Edition)
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      IT Cosmetics
      Celebrate Full Coverage Trio (Holiday Limited Edition)
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      Futurist Soft Touch Brightening Skincealer
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      Estée Lauder
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      Matte Perfection Liquid Foundation
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      Matte Perfection Liquid Foundation
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      1 2 ... 5 6

      A Soft Start to Your Foundation Routine

      Foundation is often where your makeup routine begins—but it doesn’t have to feel like a chore. It can be a small moment of calm, a sensory pause, a slate wiped clean, before the day starts. It might be a liquid foundation, cushion foundation, tinted moisturiser, or powder foundation. The goal is simple: find something that sits comfortably on your skin and fits your lifestyle. When you’re swatching shades or comparing textures between brands like Estée Lauder Double Wear, or Armani Luminous Silk Foundation, you’re not just picking makeup—you’re figuring out what feels good, what blends easily, and what gives you confidence without overthinking it. This category opens up space to explore at your own pace.

      Textures for Smooth, Everyday Wear

      Velvety foundations tend to be the go-to for anyone wanting that soft, seamless base. A primer can help create a smoother surface, while a foundation brush gives you more control if you prefer a softly diffused finish. Whether you reach for reliable options, or a cushioned compact for on-the-go convenience, velvety textures offer a straightforward, no-stress start. Silky finishes, on the other hand, bring a bit of natural glow without going too dewy. Pairing your base with subtle enhancers like blush, luminiser, bronzer, or a light highlighter adds gentle dimension—ideal for days when you want your skin to look fresh but still feel like skin

      Makeup That Invites More Play

      If you enjoy taking your time to blend and build, creamy textures might be your comfort zone. Cream foundations, cream blush, or a contouring stick let you shape your features softly while giving you room to adjust coverage where you need it. The blendability makes the experience feel intuitive—less about technique and more about touch and flow. Juicy finishes sit in that sweet spot between natural and radiant. Think tinted moisturisers or lightweight, luminous formulas that bring a sense of freshness to your base. They’re especially helpful when you want to brighten dull skin or avoid that flat, cakey makeup look.

      Finding What Feels Right for You

      Choosing a foundation isn’t just about coverage or staying power—it’s about discovering textures that work with your skin, your senses, and your day-to-day rhythm. Whether you’re drawn to velvety, silky, creamy, or juicy finishes, there’s space to explore and play without pressure. Swatch freely, trust your instincts, and let your foundation routine evolve naturally until you find the texture that feels most like you.


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