Social Media Community Guidelines

Hearts Not Hate

Sephora is a safe place to celebrate all forms of self-expression. Our community thrives on support, respect, and encouragement, creating an environment full of heart, where negativity isn’t the norm. This is beauty online, the way it should be.

CELEBRATE BEAUTY

We all deserve a little hype. If someone is serving a look, pushing boundaries or feeling themselves, let’s show them some love.

WALK THE TALK

Allyship isn’t just a mood—it’s a movement. Show up, speak up, and celebrate beauty in all its forms. No gatekeeping, no judgment—just respect.

LEAD WITH POSITIVITY

We flip the script on negativity. This is a space for celebrating not tearing down. That doesn’t mean fake nice – it means choosing to uplift over undercut.

HARD NO TO HATE

Hate has no home here, and we’ve got the block button on standby. Keep it cute, or keep it moving.