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      Foundation - Find your perfect match in every shade, finish and coverage type.

      See All Categories

      1. Home
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      4. Foundation

      Foundation

      • Makeup
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      3 4 5
      Parure Gold Skin Foundation
      GUERLAIN
      Parure Gold Skin Foundation
      $156.00
      (57)
      19 shades
      Alice In Wonderland X Bobbi Brown Weightless Skin Cushion​ Foundation (Holiday Limited Edition)
      Bobbi Brown
      Alice In Wonderland X Bobbi Brown Weightless Skin Cushion​ Foundation (Holiday Limited Edition)
      $95.00
      2 shades
      Architecture Radiance Hydrating Foundation SPF 50+
      Tom Ford Beauty
      Architecture Radiance Hydrating Foundation SPF 50+
      $135.00
      6 shades
      Intensive Skin Serum Cushion Foundation SPF 40 PA++++ Refill
      Bobbi Brown
      Intensive Skin Serum Cushion Foundation SPF 40 PA++++ Refill
      $70.00
      (1)
      3 shades
      Architecture Soft Matte Blurring Cushion Foundation SPF 40/PA+++
      Tom Ford Beauty
      Architecture Soft Matte Blurring Cushion Foundation SPF 40/PA+++
      $118.00
      (2)
      9 shades
      Light Reflecting Serum Cushion Foundation Case
      NARS
      Light Reflecting Serum Cushion Foundation Case
      $20.00
      (11)
      Light Reflecting™ Serum Cushion Foundation Refill SPF 42 PA++
      NARS
      Light Reflecting™ Serum Cushion Foundation Refill SPF 42 PA++
      $65.00
      (13)
      8 shades
      HY-Glam Powder Foundation
      Only at Sephora
      Natasha Denona
      HY-Glam Powder Foundation
      $87.00
      (36)
      12 shades
      Prisme Libre Skin Caring Glow Cushion Foundation
      GIVENCHY
      Prisme Libre Skin Caring Glow Cushion Foundation
      $114.00
      (12)
      6 shades
      Glow Chiffon Serum Filter Powder Foundation
      Only at Sephora | Online Only
      Jill Stuart
      Glow Chiffon Serum Filter Powder Foundation
      $48.00
      (9)
      6 shades
      Parure Gold Skin Control Compact Foundation Refill
      GUERLAIN
      Parure Gold Skin Control Compact Foundation Refill
      $115.00
      (1)
      8 shades
      Beyond Wear Perfecting Matte Cushion SPF 15 (Limited Edition)
      Burberry Beauty
      Beyond Wear Perfecting Matte Cushion SPF 15 (Limited Edition)
      $100.00
      2 shades
      Even Better Clinical Vitamin Makeup SPF 50 PA++++
      Clinique
      Even Better Clinical Vitamin Makeup SPF 50 PA++++
      $76.00
      (8)
      6 shades
      Parure Gold Skin Control Compact Foundation
      GUERLAIN
      Parure Gold Skin Control Compact Foundation
      $156.00
      (13)
      8 shades
      Prisme Libre Glow Serum Foundation
      GIVENCHY
      Prisme Libre Glow Serum Foundation
      $100.00
      (439)
      14 shades
      Hollywood Flawless Filter Foundation
      Only at Sephora
      Charlotte Tilbury
      Hollywood Flawless Filter Foundation
      $82.00
      (3784)
      6 shades
      Luminous Foundation
      Only at Sephora
      Anastasia Beverly Hills
      Luminous Foundation
      $77.00
      (2469)
      29 shades
      Liquid Touch Weightless Foundation
      Only at Sephora
      Rare Beauty
      Liquid Touch Weightless Foundation
      $52.00
      (4197)
      32 shades
      Good Apple Full-Coverage Transfer-Proof Vegan Serum Foundation
      Only at Sephora
      KVD Beauty
      Good Apple Full-Coverage Transfer-Proof Vegan Serum Foundation
      $65.00
      (1915)
      40 shades
      Gucci Cushion de Beauté Foundation
      Gucci Beauty
      Gucci Cushion de Beauté Foundation
      $115.00
      (66)
      9 shades
      Surrealskin™ Foundation
      Makeup By Mario
      Surrealskin™ Foundation
      $82.00
      (335)
      24 shades
      Even Better™ Makeup Foundation SPF 15/PA++
      Clinique
      Even Better™ Makeup Foundation SPF 15/PA++
      $68.00
      (2170)
      8 shades
      Unlimited Breathable Lasting Fluid Foundation
      Shu Uemura
      Unlimited Breathable Lasting Fluid Foundation
      $87.00
      (86)
      10 shades
      Skin Fetish: Sublime Perfection Foundation
      Only at Sephora
      Pat McGrath Labs
      Skin Fetish: Sublime Perfection Foundation
      $110.00
      (2006)
      24 shades
      Shape Tape™ Cloud Foundation
      Only at Sephora
      tarte
      Shape Tape™ Cloud Foundation
      $63.00
      (125)
      12 shades
      Pro Filt'r Soft Matte Powder Foundation
      Only at Sephora
      Fenty Beauty
      Pro Filt'r Soft Matte Powder Foundation
      $65.00
      (2247)
      50 shades
      Intensive Serum Foundation SPF 40 PA++++
      Bobbi Brown
      Intensive Serum Foundation SPF 40 PA++++
      $114.00
      (200)
      20 shades
      Intensive Serum Foundation SPF 40/PA++++ Mini
      Bobbi Brown
      Intensive Serum Foundation SPF 40/PA++++ Mini
      $62.00
      (22)
      6 shades
      Prisme Libre Skin Caring Matte Foundation
      GIVENCHY
      Prisme Libre Skin Caring Matte Foundation
      $98.00
      (83)
      16 shades
      Lightful C³ Naturally Flawless Foundation with Light-Diffusing Complex SPF 35/PA++
      MAC Cosmetics
      Lightful C³ Naturally Flawless Foundation with Light-Diffusing Complex SPF 35/PA++
      $76.00
      (15)
      10 shades
      Synchro Skin Self-Refreshing Custom Finish Powder Foundation Refill
      Shiseido
      Synchro Skin Self-Refreshing Custom Finish Powder Foundation Refill
      $68.00
      (7)
      8 shades
      Always On Skin-Balancing Foundation
      Only at Sephora
      Smashbox
      Always On Skin-Balancing Foundation
      $69.00
      (19)
      18 shades
      Double Wear Second Skin Blur Cushion Makeup SPF 20-25/PA+++ Refill
      Estée Lauder
      Double Wear Second Skin Blur Cushion Makeup SPF 20-25/PA+++ Refill
      $77.00
      (1)
      5 sizes
      Glow Skin Tint Moisturizer
      Gucci Beauty
      Glow Skin Tint Moisturizer
      $85.00
      (661)
      20 shades
      Studio Fix Longwear Cushion Foundation SPF 50/PA+++ Refill
      MAC Cosmetics
      Studio Fix Longwear Cushion Foundation SPF 50/PA+++ Refill
      $58.00
      (2)
      4 shades
      Glass Natural Cushion Foundation
      Fwee
      Glass Natural Cushion Foundation
      $30.00
      4 shades
      1 ... 3 4 5 6

      A Soft Start to Your Foundation Routine

      Foundation is often where your makeup routine begins—but it doesn’t have to feel like a chore. It can be a small moment of calm, a sensory pause, a slate wiped clean, before the day starts. It might be a liquid foundation, cushion foundation, tinted moisturiser, or powder foundation. The goal is simple: find something that sits comfortably on your skin and fits your lifestyle. When you’re swatching shades or comparing textures between brands like Estée Lauder Double Wear, or Armani Luminous Silk Foundation, you’re not just picking makeup—you’re figuring out what feels good, what blends easily, and what gives you confidence without overthinking it. This category opens up space to explore at your own pace.

      Textures for Smooth, Everyday Wear

      Velvety foundations tend to be the go-to for anyone wanting that soft, seamless base. A primer can help create a smoother surface, while a foundation brush gives you more control if you prefer a softly diffused finish. Whether you reach for reliable options, or a cushioned compact for on-the-go convenience, velvety textures offer a straightforward, no-stress start. Silky finishes, on the other hand, bring a bit of natural glow without going too dewy. Pairing your base with subtle enhancers like blush, luminiser, bronzer, or a light highlighter adds gentle dimension—ideal for days when you want your skin to look fresh but still feel like skin

      Makeup That Invites More Play

      If you enjoy taking your time to blend and build, creamy textures might be your comfort zone. Cream foundations, cream blush, or a contouring stick let you shape your features softly while giving you room to adjust coverage where you need it. The blendability makes the experience feel intuitive—less about technique and more about touch and flow. Juicy finishes sit in that sweet spot between natural and radiant. Think tinted moisturisers or lightweight, luminous formulas that bring a sense of freshness to your base. They’re especially helpful when you want to brighten dull skin or avoid that flat, cakey makeup look.

      Finding What Feels Right for You

      Choosing a foundation isn’t just about coverage or staying power—it’s about discovering textures that work with your skin, your senses, and your day-to-day rhythm. Whether you’re drawn to velvety, silky, creamy, or juicy finishes, there’s space to explore and play without pressure. Swatch freely, trust your instincts, and let your foundation routine evolve naturally until you find the texture that feels most like you.


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